Beekman Associates

Beekman Associates - Benchmarking

Our agency benchmarking databases are maintained by agency size, type and geographic location. They allow us the ability to understand and benchmark your agency's economics and provide a basis for verifying and comparing reported agency data.

Databases include:

• Salaries by job titles/experience
  
  
• Staffing mix
  • Seniority level (senior versus junior)
  • Departmentally
    (account service versus creative versus support)
  
  
  
• Dedication levels
  
  
• Agency hours benchmarks including hours per full-time equivalent
  
  
• Overhead costs by detail including:
  • Benefits
  • Administrative expenses
  • Space and facilities
  • New business
  • Professional fees
  • Corporate expenses
  • Executive overhead
  
  
  
• Profit margins
  
  
• Parent company management fees
  
  
• Compensation per FTE
  
  
• Commission equivalents
  
  
• Hourly rates (blended or by function)
  
  
• Multipliers