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Beekman Associates is the leading expert in agency compensation assessment and benchmarking worldwide. Our experience not only includes working with many of the world's largest advertisers but also many of the leading industry trade organizations. We take great pride in our contribution to developing innovative ideas and practices regarding agency compensation, contracts and related matters. We work collaboratively with both advertisers and agencies to determine and implement fair compensation while promoting transparency and trust between the partners.
Beekman Associates provides the Association of National Advertisers (ANA) Finance Committee members, on a pro-bono basis, advice and recommendations regarding industry best practices and innovative new ideas and approaches to agency compensation matters. We counsel ANA members on policy recommendations and joint efforts with the American Association of Advertising Agencies (AAAA). Beekman's presentations have included Taking the Mystery Out of Agency Overhead and Agency Utilization Rates seminars to the ANA membership.
We are often consulted by leading publications including the Wall Street Journal, the New York Times, AdAge and AdWeek, among many others for our expertise and commentary on agency compensation practices and issues.
Most importantly, agency compensation and contracting is all we do. We are committed to our clients, their agencies, and the industry to promote open and fair practices in a collaborative and professional manner.
- We are the recognized industry leader in our field
- We work for advertisers only and do not accept any fees from any agencies
- Our team has 40+ years of senior agency management experience—including agency C.E.O. and C.F.O. positions—no other consultant matches this level of talent and experience
- We work collaboratively with both the client and agency
- Our experience in the agency business is current
- Pro bono work with ANA and its Finance Committee Members
- We have international capabilities
- Agency compensation assessment and benchmarking is all we do - we are not search consultants that do compensation on the side or as an add-on to a search — this allows us to maintain complete objectivity in assessing agency compensation
- Our databases on agency economics are current and unmatched
- Our clients are long-term clients - our work is not completed until our clients are satisfied and we remain on call for assistance
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